Riverside, Brookfield promo films target relocating professionals

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By Bob Uphues


Riverside and Brookfield are looking to benefit from a series short videos touting the community's quality of life, schools and housing stock to help lure people looking to relocate to the Chicago area.

The three roughly one-minute public relations videos come courtesy of a grant from the Metropolitan Mayors Caucus and were produced by CGI Communications, a New York-based marketing company that operates a website dedicated to helping professionals who are changing jobs relocate.

"It's really meant for individuals who get job transfers," said Village Manager Peter Scalera. "They can click on a list of communities and view videos to attract them to come here."

The videos are already live on Relocate.org. The primary video for each village is essentially an overview of the community. A second video touches on educational opportunities from elementary schools to colleges. The third is a generic look at hospitals available in the south Cook County region.

Residents may be a little confused by some of the information contained in the videos, however. The initial photo montage in the Riverside welcome video has a picture of the North Riverside Village Commons, while the Brookfield video mentions that the village's housing options include "expansive estates."

Hospitals highlighted in the Brookfield welcome video include Rush-Oak Park Hospital and West Suburban Hospital, while the Riverside and Brookfield healthcare videos highlight hospitals on Chicago's South Side. The Riverside welcome video does mention MacNeal, Loyola and Hinsdale Hospital, although the latter is pronounced "heinz-dale."

 Morton College is also highlighted as a college option for both villages, although neither village is in that district.

The Riverside videos will be available soon for viewing on the Riverside village website, according to Scalera.

The company has been busy producing similar videos for other west suburban communities, including Berwyn, Lyons, Westchester, LaGrange and LaGrange Park and Countryside.

Email: buphues@wjinc.com Twitter: @RBLandmark

Reader Comments

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Rita Kuzmenko from Brookfield, Illinois  

Posted: October 14th, 2013 6:40 PM

I hope they aren't receiving any compensation for these videos. It is obvious that the people making these videos have never been to any of the areas they are promoting. Riverside is said to be 10 miles from downtown Chicago, and Brookfield 20 miles. When they promoted the exciting attractions in Riverside, the showed a picture of the North Riverside Park Mall. Why are they working on more when they don't have anything right on the videos they have published?

Mark Roegner from Brookfield, Illinois  

Posted: October 12th, 2013 9:50 PM

expansive estates in Brookfield I laughed so loud I woke up my own cat. the only thing expansive in this village is empty lots

Rita Kuzmenko from Brookfield, Illinois  

Posted: October 12th, 2013 8:21 PM

Has anyone from the village looked at these? They tout hospitals "near" Brookfield, but never mention LMH, Loyola, or Hinsdale Hospitals. They say Brookfield is near great colleges, then show Morton College, Not COD or Triton. They all but completely left out info about the south side and LT.

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