Riverside entrepreneur Rebecca Wilson views the ramp differently. With fashion week recently celebrating the 2007 fall collections in New York, Wilson has displayed some serious joie de vivre doing her best to transform the luggage carousel into a catwalk as well, adding brilliant splashes of color and design to travel gear tags since her business, www.yourbagtag.com., launched in October of 2006.

YourBagTag.com, created and owned by Wilson, offers an array of personalized tags for luggage, duffel bags, backpacks and the like to help easily identify a customer's property.

Aside from its practical appeal though, the key to Wilson's successful business has been the all valuable "personal touch" fueled by her love of embroidery and rooted in hard work and creativity.

"I've had a selling business and been known around [Riverside] for working on fleece things like hats, mittens, blankets and jackets," Wilson said. "One day, a lady said 'I have an idea,' and asked me if I would make luggage tags for Christmas gifts."

From those four most essential words in any business, "I have an idea," Wilson has cranked up her sewing machine simply doing something she loves, and along the profitable way, discovered a successful, niche Internet-based business.

"I've always loved sewing since I was a little girl," Wilson said. "I like the flexibility of my schedule and interacting with customers. The Internet allows me access to customers all across the country. Any successful business has to care for its customers and focus on making sure they are pleased with the products. I think what makes Your Bag Tag unique is that the tags are so personalized. I take the time to create each tag. They aren't mass-produced."

The all-fabric tags, available in over 40 colors, can be customized with a monogrammed initial, name or embroidered element. Another highly attractive feature of the tags is privacy. Inside each personalized tag behind a secure Velcro flap, a person can insert their address card or business card.

The tags also serve a plethora of great gift ideas including weddings, birthdays, graduations, family reunions, school backpacks, instrument cases and Christmas stocking stuffers. Reflective of the customer-attentive focus on www.yourbagtag.com, Wilson also welcomes customer suggestions and caters to each customer's requests.

The tags cost $12 each and multiple tag orders feature price discounts. For all orders over $50 shipped within the U.S., free first class U.S. postal shipping service is provided.

Of course, behind any great woman often comes a great family and Wilson is no exception. Her husband, Steve, created and maintains the www.yourbagtag.com web site while the Wilson's two sons, Alexander and Bradley, offer support and help produce the tags at times.

"First and foremost, I'm a mom and a wife," said Wilson, who has been married for 18 years. "Steve is my biggest fan. He handles the website and marketing, and I make the tags. He's enjoying watching the business grow and really is so creative with the web."

The cumulative creative talents of the Wilson clan, who have lived in Riverside for five years, has ensured a high quality, highly creative product that consumers are clearly enjoying.

Wilson, who has created tags for individuals as well as banks, airlines and companies, values and takes note of all customers' comments and ideas.

"We've had great feedback from our customers," Wilson said. "People really like the bright colors and the personalized aspect to the tags."

When asked of future plans for www.yourbagtag.com, the affable Wilson expresses that she is just enjoying the business on a day-to-day basis.

"There are pros and cons to everything, but I have really enjoyed the business," Wilson said. "I have the time to balance everything and do something I love."

That's something that never goes out of style.