The Brookfield Zoo could pump up attendance if it focused on providing its patrons with more live exhibits rather than bludgeoning them to death with sermons on the environment.

Perhaps the Chicago Zoological Society should sublease the zoo’s operation to Walt Disney, who would seek to please the customer rather that providing jeremiads on the environment.

The worst-performing sector of the American economy is the so-called not-for-profit sector that lacks common stock whose potential for appreciation drives the entrepreneur. Nothing magical occurs by granting an institution tax-exempt status.

Charles R. Courtney


11 replies on “Zoo should please customers, not lecture them”