The village of Brookfield is seeking proposals from firms which would like to guide local officials, commercial property owners and residents through a process that will result in a comprehensive Ogden Avenue Corridor Plan to help guide redevelopment decisions over the next two decades.

Firms have until April 20 to submit proposals to the Brookfield Community and Economic Development Department. According to the request for proposals issued last week, the village hopes to reach a decision on a firm by May 22, though that date could change.

“Obviously, things are a little up in the air,” said Brookfield Community Development Director Ross Klicker, who has been working remotely during the statewide stay-at-home order to check the spread of COVID-19. “We’re looking to have a decision from the village board by the end of May or early June.”

While Ogden Avenue has been the subject of planning efforts in the past – both in the Brookfield 2020 Master Plan adopted in 2004 and the most recent Brookfield Comprehensive Plan in 2018 – but Klicker called those documents “the 30,000-foot view.”

“We want to get it to the approach-to-landing view,” Klicker said.

Earlier this year, village trustees adopted an operating budget for the Ogden Avenue Tax Increment Financing (TIF) District that includes a $100,000 line item for “consulting.” Expenses related to the Ogden Avenue Corridor Plan would fall under that line item.

“We want this plan to be market reality-based,” Klicker said. “It’s not just a village plan, it has to be the property owners’ plan, the developers’ plan and the community’s plan.”

The RFP asks the chosen firm to look at the entire length of Ogden Avenue through the village, from Custer to Eberly, and identify development opportunities at various sites, taking into consideration “appropriate uses, necessary roadway and infrastructure improvements and character issues.”

Klicker said the Ogden Avenue Corridor Plan will take the framework of the comprehensive plan and “do a deep dive on Ogden Avenue that’s realistic, market-driven and provides a plan going forward for the foreseeable future.”

The plan will provide a vision for highest and best use of sites along Ogden Avenue, their development potential and for land use.

“The master plan should provide flexibility to allow the village to react and adapt to the changing marketplace and potential opportunities,” the RFP states. The plan “should also outline implementation strategies that are both comprehensive and creative.”

Klicker said creating such a plan will take six to nine months, and that there will be opportunity for the public to provide input, although it’s not clear at this time how. However, public interaction will be addressed in the proposals, he said.

“I’m deferring to the experts to tell me what to do to make this the most effective process,” Klicker said.