Seduction

Share on Facebook
Share on Twitter
Print

By Jeff Johnson

By 1940 it had been almost 8 years since my grandfather Elmer C. Johnson had picked up a camera to experiment with portraits of family and friends to moving on to freelance photojournalism for the Chicago Daily News and others. But the final stage of his seduction in to the world of still photography and photojournalism was nearly complete.

It was in 1940, while still working at "The News" downtown, that he opened his own photography store/studio called Almar Photo Studio which was in a small storefront at 63rd st. & Mozart in Chicago's Marquette Park neighborhood.

By this time it was becoming clear to Elmer that his future waws shaping up as being part newspaper business (he continued his layout work at the Daily News and by the mid-1940's he was the make-up editor for the front page) and part photography (his freelance work was thriving).

However Elmer had bigger ideas and plans...it was at this time that Elmer designed a small mock-up of a newspaper titled "Community Life" which was to contain "More Photos" and exclaimed on it's front page that "Photo Fans Praise New Paper!". Elmer knew very well that consumers of news wanted and needed more photography and that with the advances in technology that that was exactly what was coming.

It would be only a little more than 8 years later when Elmer would get a chance to create his own newspaper and use his talent in photography to see his vision come to fruition- for that was when he purchased a small local advertising paper called the Brookfield Enterprise.

Next up: Elmer goes to Brookfield...

 

 

Love the Landmark?

Become our partner in independent community journalism

Thanks for turning to Riverside Brookfield Landmark and RBLandmark.com. We love our thousands of digital-only readers. Now though we're asking you to partner up in paying for our reporters and photographers who report this news. It had to happen, right?

On the plus side, we're giving you a simple way, and a better reason, to join in. We're now a non-profit -- Growing Community Media -- so your donation is tax deductible. And signing up for a monthly donation, or making a one-time donation, is fast and easy.

No threats from us. The news will be here. No paywalls or article countdowns. We're counting on an exquisite mix of civic enlightenment and mild shaming. Sort of like public radio.

Claim your bragging rights. Become a digital member.

Donate Now

Reader Comments

1 Comment - Add Your Comment

Note: This page requires you to login with Facebook to comment.

Comment Policy

Petra B Donyale from Forest Park  

Posted: April 13th, 2017 3:11 AM

wow.. how very interesting :) i love to hear about how things were and looked yrs ago.

Facebook Connect

Quick Links

Sign-up to get the latest news updates for Riverside and Brookfield.


            
SubscribeClassified
MultimediaContact us
Submit Letter To The Editor
Place a Classified Ad

Classified Ad