Riverside-Brookfield High School and Loyola University Medical Center have agreed on a sponsorship deal that will net the high school $50,000 over the next four years in exchange for promotional opportunities for the hospital.
In addition, as part of the deal Loyola Medical Center will provide exclusive medical services for the RBHS Athletic Department.
“We’ll have exclusive medical coverage for the RB athletic department from Loyola Orthopedics, and that will include a doctor being assigned to our football games and other athletic events as needed,” said District 208 Superintendent Kevin Skinkis. “A doctor will be assigned to our district concussion protocol team, to meet with our trainers, our nurse and school administrators on our concussion protocol team. We’ll also have either a doctor, or a resident, or a physician assistant that will visit the training room once a week throughout the school year to assist the athletic trainers in reviewing athlete injuries, rehabilitation and how they’re doing with their conditioning.”
Dr. Doug Evans, an orthopedic surgeon and sports medicine specialist who lives in Riverside, will serve as the main team doctor for RB athletic teams and typically will be on the sidelines at RBHS home football games.
“Loyola is proud to take care of young athletes in our community,” said Evans in a statement issued by Loyola Health Systems. “We are not just your physicians; we are your neighbors. We look forward to a safe and successful school year.”
The doctor who has worked RBHS football games for the past 24 years, Dr. Michael Maday, will no longer be on the sidelines for home football games, because he is not an employee of Loyola Medicine.
Loyola resident doctors will provide some of the services.
“This is an opportunity for their residents to get field experience,” Skinkis said.
The deal is second sponsorship deal Skinkis has negotiated for RBHS. Last year RBHS inked a $140,000 deal to sell the naming rights for football field and track to the family of a former Chicago mayor. The Martin H. Kennelly Athletic Complex debuted last fall.
As part of this deal, Loyola doctors also will provide the required athletic physicals for team members at what Skinkis described as a “nominal fee.”
The $50,000 will be paid to RBHS in the form of a $25,000 upfront lump sum and $25,000 in equal installments over the next four years. Loyola Medicine also will get a sponsorship plaque at the bottom of new scoreboard in renovated main gym and at the bottom of scoreboard in the football stadium.
RBTV will run, free of charge, a daily 30-second commercial for Loyola Medicine and the health system will receive a digital ad link on the main RBHS website and the RBHS athletics website. Loyola Medicine also will get a half-page advertisement in seasonal athletic programs.
Loyola Medicine will also be allowed to photograph and videotape its physicians working with RBHS athletes subject to the prior written consent of the athletes’ parents when required. Loyola Medicine will also be allowed to include visuals of RBHS athletic teams in Loyola Medicine’s social media updates.
Loyola Medicine has similar arrangements with some other high schools, but the Loyola Medicine spokeswoman refused to say how many such arrangements it has or reveal the financial arrangements of those other deals.
Skinkis said that the school’s relationship with Loyola Medicine could grow. For example, Loyola Medicine could also provide flu shots to RBHS staff and students in the future.
“They’re excited, we’re very excited,” Skinkis said. “It’s a great facility.”