Libby Popovic, Brookfield’s community development director, speaks at the Brookfield Shops graduation on Friday, Feb. 6. Popovic’s department has been at the head of the project since its inception toward the end of 2024. Credit: Erica Benson

On Friday, Feb. 6, Brookfield village officials hosted a graduation ceremony for the 2025 cohort of vendors at the Brookfield Shops, the village’s retail incubator program. The event took place at Brookfield Zoo Chicago.

Three of the vendors from the inaugural group — Four Star Coffee Company, the Shop Salon & Style House and New Book Joy — will remain open through December 2026 at the graduate level alongside three new vendors chosen for 2026. The other three — Rites of Wellness, Frost With Us and Organic Jewelry — will not return.